Apple

I was in Apple store during Christmas week, looking for a new charger (because my cat ate the wire of the other one) for my MacBook and thinking that I would never have enough money to buy an iPhone to my mum for her Christmas present, when my attention was caught by a child eating an apple right next to me. I started to think about this child eating an apple and the Apple logo. Is there link between both? What is the origin of the logo for Apple Inc? Why the apple has been so many times used as a symbol?

I did a couple researches about Apple loge story and its symbolism.

A lot has been said about the logo, its origin and symbolism.

Originally the logo was a hand drawn logo featuring Isaac Newton sitting under an apple tree and it is said that the apple was referring to the discovery of the gravity. As the initial logo was too complicated, a colored bitten apple has almost immediately replaced it.

There are several other theories. The first one refers to Alan Touring, a famous mathematician known for his discoveries in artificial intelligence and father of computing technologies. To escape criminal prosecution and discrimination due to his homosexuality, he committed suicide by biting in an apple poisoned with cyanide. The rainbow would be a reference to the rainbow flag used by the Gay community in the United States. The other theories are much simpler, though a little bit extravagant, but more largely accepted.

The apple would refer either to the fact that Job and Wozniak (the creator of Apple) were eating a lot of apples, as they did not have a lot of money at the beginning. That would be one of the reasons why they named their first computer Macintosh, which is a variety of apples.

Some others say that the apple has been chosen because they were both fans of the Beatles whose label was Apple Corps…

The rainbow color symbolized the fact that Apple was the first to propose images in color while others were still monochrome.

With the new iMac, Apple decided to discontinue the rainbow sign to stop the speculations running about the topic.

The paradox of the story came up when Apple entered in the music market with the iPod and iTunes and was sued by Apple Corp (Beatles) for using Apple logo to promote iPod. The Beatles firm finally lose the court challenge and paid a big amount of money to Apple.